"MidSouthLiving" Article
Delightful
Discovery
WRITTEN By LM Logan
PHOTOGRAPHY By Hal Jaffe
Iron
Furniture
to
Ornate
Chandeliers
Jerry Couillard, owner of MetalWorks Design
Studios
METALWORKS DESIGN
STUDIOS CRAFTS EACH PIECE AS A WORK OF FINE ART
Metalworking is not usually the first thing that comes to mind when one
thinks about interior design. But in today's more expansive and increasingly upscale
market, it is one of the necessary areas to explore. Fortunately for the Mid-South, some
of the finest metalsmithing companies in the country are here.
Metalworks Design Studios is owned and
operated by metal smith Jerry Couillard, who focuses primarily on creating furniture and
architectural appointments. "We work with the interior design community here in the
Memphis area to produce custom pieces and special projects," said Couillard. "We
also do some upscale residential design work, such as interior and exterior stairwells and
railings, chandeliers, wall sconces, etc. for the $1-10 million dollar range homes here in
the area. We work with about half a dozen homes per year in this range.
All manner and design of tables, chairs, massive planters, mirrors,
sofas, bed frames, vast curving stair railings, intricately scrolled lamps and wall
sconces, architectural details - all have been created and forged by Couillard. He and his
staff also handle some antique metal repair and numerous special projects, particularly
for restaurants, hotels and the gaming industry - like an eight-foot high wrought iron
birdcage for the lobby of a prominent hotel in Charleston, South Carolina. 'It's these
special projects and custom work that help keep it fun," said Couillard.
A robust man with a full beard, Couillard has the brawn for
metalsmithing, the brain for business, and the artistic creativity for exquisite design.
Originally from the Detroit area, Couillard came to Memphis in 1985-86 under the auspices
of the National Endowment for the Arts artist-in-residence program at the National
Ornamental Metal Museum. "I had met Jim Wallace, director of the Metal Museum, while
in graduate school at the University of Southern Illinois," said Couillard,
"where I was getting a master's degree in fine arts in metalsmithing and sculpture. When I came to Memphis as
the NEA artist, I liked the city so much I decided to stay after my residency. I had also
just about had it with Michigan winters," he laughed. "Through the Metal Museum
I made a number of excellent connections, and Memphis offered a far more favorable
climate, too, for metalworking." After his residency, Couillard opened a little art
gallery downtown and then went into crafting custom iron furniture for the area's interior
design community. He works primarily with the interior designers because "they have
the connections to people who want this type of work but who don't know about me."
But · he also works with architects, builders and the general public. "I work with
my customers in three ways," said Couillard. "One, they show me a space and I
fill it with my own concept and design. Two, they show me a picture of something they want
me to replicate. Or three, I collaborate with the customer and we work together to create
a vision." Couillard also handles commissioned work, including sculpture, which often
shows his whimsical side. "I like to think of what we do here at Metalworks as
forging heirlooms," he said. "We take great pride in our work. My roots are in
gold and silversmithing, as are many blacksmiths'. We therefore finish all our projects -
large or small - like a piece of jewelry. Every joint is ground out, finished and
polished. Even each weld in a piece of furniture is smoothed out and polished. This is one
thing that makes my work (furniture) more expensive than what many blacksmiths could
produce - the finished aspect to it. This difference is apparent if one looks closely at
my work and compares it to some other blacksmithing, especially if the smith does not have
jewelry-making background." Between the Memphis College of Art, which teaches jewelry
making and metalworking, and the National Ornamental Metal Museum and its steady flow of
artisans, Couillard has a rich pool of metal artists in the city and surrounding area from
which to draw for various projects.
Although he usually employs two full-time blacksmiths
and one full-time apprentice, some larger projects can have as many as ten blacksmiths
working on them. "For some big jobs," said Couillard, "I can collaborate
with other blacksmiths at their own shops. The blacksmithing community here is not like
other crafts - it's not extremely closed and competitive, which is another neat thing
about Memphis. The atmosphere here, at least in the blacksmithing community, is one of
sharing among crafts people. The nature of what we do is hands on, and is sometimes slow
work, so we frequently work together."
Couillard handles a great deal of his work in his shop
on Broad Street, where he maintains several firing areas and all the mold, hammers, tongs
and other assorted tools for shaping lengths of straight metal into ornate curving
designs. "In this studio we can make anything from a pinkie ring to a suspension
bridge, if that's what you want," said Couillard. He operates two forges, one heated
by propane gas and the other by the old-fashioned coal. "There are some things you
just can't work on without the advantages of a coal fire," said Couillard. "A
gas-driven forge heats entire hunks of metal, large pieces at one time, with no way to
direct and shape the flame, allowing the blacksmith to work with just a tiny piece of
metal at a time, which allows intricate work to be completed and details to be forged.
Even though we are into the 21st century, much of the blacksmithing or metalworking craft
is still forged on tools and with instruments and mold that have not changed for
centuries." As much as housing designs and technology have changed the face of modern
man's living quarters through furniture and decorative arts, the craft of metalsmithing
endures. Only the designs and the faces of the craftspeople change with this art forged in
time.
Metalworks Design Studio is located at
2537 Broad Street, Memphis, Tennessee 38112
901 327-4000
MidSouthLiving September/October 2000 17

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